Tag Archives: Growth

Feature Image

Advisor Innovations: Max Schatzow on The SEC’s New Rules for Advisor Marketing In 2022



By November 2022, all advisors will have to be in compliance with the new rules for marketing and advertising their firms, including the use of client and third-party testimonials. Understanding what these new rules are and how they will impact an advisors’ ability to market their services is crucial. 

In this episode, David Armstrong is joined by Max Schatzow,  founder of RIA Lawyers, to dissect the new rules and compliance regulations surrounding marketing for advisors. Max shares some of the old prohibitions that carry over with the new rules and the importance of coming into compliance with the new rules before the end of November 2022.

Max discusses:

  • The biggest changes in marketing rules coming in 2022
  • What the opportunities, and risks, are under the new regulations
  • What the new rules say about touting a portfolio’s financial returns and financial performance
  • What we still don’t know, and what the SEC has yet to issue guidance on, regarding how the rules will be enforced.. 

Connect With Max Schatzow:

Connect With David Armstrong:

About Our Guest:

Max advises investment advisors and broker-dealers on a range of financial regulatory matters. Max advises private investment vehicles, financial institutions, and other market participants on structure and operations, regulatory guidance and interpretation, investment adviser compliance and controls, and internal and regulatory investigations. He also advises these same entities through examinations, administrative proceedings, and enforcement actions.


Feature Image

Advisor Innovations: Merit Financial’s Kay Lynn Mayhue on Plotting an Aggressive Growth Trajectory



In this episode, David Armstrong talks with Kay Lynn Mayhue, president of Merit Financial Advisors, about the $7 billion firm’s aggressive growth trajectory.. 

Kay Lynn discusses:

  • The strategy that’s fueled Merit’s aggressive growth rate since 2017.
  • Merit’s “hub and spoke” approach to acquisitions and partnerships. 
  • How Merit evaluates its acquisition prospects—and what will kill a deal.
  • The long search for a capital partner and learning which equity investors made sense—and which didn’t.
  • Why Merit separates client development from the advisor’s role and centralizes financial planning to accelerate organic growth.
  • Why technology is a significant part of Merit’s budget

Connect With Kay Lynn Mayhue:

Connect With David Armstrong:

About Our Guest:

Kay Lynn Mayhue, CFP®, AEP®, RFC® serves as President of Merit, which oversees $4 billion* in RIA and brokerage assets under management. A seasoned veteran of the financial services industry with more than 20 years of service under her belt, Kay Lynn now shares her wealth of experience and refined leadership skills with the partners and team at Merit. She primarily focuses on the implementation of company objectives to advance Merit’s mission and to promote growth and profitability as an organization. She also oversees operations to ensure production efficiency, top quality, exceptional service, and cost-effective management of resources. Driven by results, Kay Lynn works tirelessly to implement, direct, and evaluate the organization’s operational and fiscal function and performance. Her critical expertise in succession planning has paved the way for countless advisors to achieve the future of their dreams, and secured Merit’s legacy as a firm that will continue to serve others for generations to come.